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Email elsie at staystylish dotcom
 
 

To: Potential Employer

Re: Next design agent at your service

Elsie Lam has over 10 years of industry experience in the United Kingdom and Canada. She is passionate about typography and excels in handling design cases range from branding, print, advertising, packaging to web design.

She is ready to accept your next design mission.

 
 
 

Elsie Lam is an experienced Graphic Designer based in London, United Kingdom. She is an Associate of Ontario College of Art & Design. Please find time to review her CV (PDF).
If you have a design case you like her to solved, you can contact her here.

AREAS OF EXPERTISE
Art & creative direction Branding & Identity Campaign development Editorial layout
Packaging design Advertising Inclusive communications Photo retouching
Print design Web interface design User experience Sustainability
SOFTWARE PROFICIENCY
Adobe Creative Suite 6 Adobe InDesign Adobe Dreamweaver XHTML/CSS
Adobe Photoshop QuarkXPress Adobe Flash Squarespace
Adobe Illustrator Adobe Acrobat Pro Microsoft Office Suite PHP
 

IN SEARCH FOR HARMONY & AESTHETICS IN THE DIGITAL AGE by Elsie Lam

Functionality, harmony and aesthetics correlate. Graphic Design is about marrying function and design, creating a system of design through thoughts, integrating design with technology, and utilizing technology to communicate. We are often mesmerised by the obsession of catching the next wave of technology and gadgetry; we fail to remember that design is not about drop shadows and Photoshop filters, but that a solid concept is the foundation for a good design and the technology is a method of executing the concept.

Times have changed and so has design. Graphic design no longer only consists of two-dimensional graphics on a page. It has bled into various disciplines such as ecological design, cyberspace, social networking and packaging design. In the future, graphic design will continue to merge into other creative areas such as industrial design, music and fashion. We are ascending a digital learning curve, and in this age modern designers need to gain fluency in all creative disciplines in order to continue enhancing design quality through harmony and aesthetics.

 

Please find time to review the below documents from past missions. If you have a design case to be solved, head this way to get in touch.

Branding   Print   Packaging   Advertising   Web & Digital
ClimateChangeCorp: Corporate identity re-branding & art direction HM Government - Strategy for Sustainable Construction: Art Direction, photo composition, layout design and typesetting   Department of Energy & Climate Change: Cover design for 60th Anniversary of Digest of UK Energy Statistics Swiss Herbal Remedies: Proposed re-packaging design for their "Vitality" and "Premium" product lines The Great Escape Festival: Outdoor large format banner on lamp post, poster and magazine advertisement WordLink Marketing & Communications: Corporate website interface design, HTML/CSS/PHP
Sears Travel Canada: Corporate identity re-branding in both English and French Student Finance Wales: English, Welsh and bilingual artworking and typesetting for over 150 forms and publications Inspirational Development Group - Celebrating an Inspirational Decade: Art direction, photo composition, layout design and typesetting for this 10th year anniversary yearbook Oakville Ridge: 4th Runner Up, entry for Wine by Design Competition Sears Travel Canada: National advertisement campaign - "Equation" ClimateChangeCorp: Re-branded and re-designed website interface for this green business news website
Swiss Herbal Remedies: Proposal for corporate identity re-branding Science Budget Allocation: Art direction, photo composition, layout design and typesetting Foresight Tackling Obesity - Future Choices: Designed publications, interactive CD-ROM, maps and postcards. Mega Chocolate Truffle Ice Cream Bar: Product and packaging concept design Sears Travel Canada: National newspaper advertisement campaign - "Crusing Style" Sweaty Betty Everyday Lookbook
Buybuddy.com: Corporate identity & collateral, icon series design ClimateChangeCorp Magazine: Art direction, cover graphic composition, magazine layout design and typesetting NHS Connecting for Health - Electronic Prescription Service: Multi-language artworking and typesetting in Albanian, Arabic, Bengali, Chinese, Croatian, Farsi, French, Greek, Gujarati, Polish, Punjabi, Somali, Tamil, Turkish and Vietnamese South West Regional Development Agency - Creative Juice: Direct mail and creative packaging based on their CreativeJuice spoof you tube video. Designed hay-bale packaging and local sample cider label. EcoClimber: Art direction, design for postcard direct mail advertisement campaign Photo Retouching: Photo retouching for beauty editorial layout
 
 

Need Elsie to solve your design case or just want to say hello?

Your Mission: View CV View Portfolio Submit Project Request (list of services)

Send elsie a message HERE